Designing an innovative concept, brand, and product ecosystem to bring Frame NFTs to the Metaverse
Ongoing project, delivery is activity-dependent.
To explore the desirability of framing NFTs in the Metaverse, we rapidly prototyped a series of frames to encase a collection of NFTs, featuring both generative art and PFPs.
We then showcased the collection in an immersive online 3D gallery, and went on to seek feedback from NFT artists and collectors.
The initial response was overwhelmingly positive, effectively validating our hypothesis and encouraging us to proceed with our work.
To better understand our target user base and their unique needs, we dove deeper into our research.
The research revealed that there is a market for frame NFTs among a niche group of NFT collectors, and provided insights into how they envisioned the design and display of frame NFTs.
But our work didn't stop there. We decided to build a community around NFT art and frames, launching a Twitter account and Discord server to foster collaboration and promote open communication with members.
Next, we set out to design the Frahm website, which includes informational content and a warm video, that explain and showcase the product.
We integrated a demo framing tool, that allows visitors to connect their wallets and encase their own NFTs in some of our sample frames. The tool also let them download their framed NFTs as images and Twitter cover photos, and generate links to view them in 3D.
Our approach was a hit; seamlessly introducing our product, and creating a buzz on social media and Discord!
We innovated with the Genesis Collection minting mechanism, by limiting it to a strict time window.
Within 48 hours, Frahm sold 476 frames for a total of 51 ETH (a little over $150k at the time).
Frahm is now living up to its promise of creating the framing ecosystem for the metaverse.
We have since built and launched the Frame Development Kit, an online editor for anyone to design and mint their own frame for personal use or resale. We have also launched the Gallery, a new and unique way to display and experience fine digital art in 2D and 3D.
Frahm has also had the pleasure of collaborating with numerous acclaimed crypto artists, creating commissioned frames that truly showcase the beauty of the artists' NFTs.